There are more tech pack tools available now than ever. Lucky us! But if you’re a freelance fashion designer or small brand owner, you’ve probably tried a few and felt something wasn’t quite right or that they were more trouble than they were worth.
If you’ve been freelancing in fashion for more than five minutes, you probably have a tech pack template you use on repeat. Maybe it’s an Excel tech pack file you’ve refined over the years. Maybe it’s an Adobe Illustrator document with your preferred layout
It’s not about how long it takes. It’s about what it costs you. All projects and collections have a cyclical flow to them. Research > moodboard > design > development > production. And all designers have fa favorite part of this cycle. But
If any of these sound familiar, your workflow is costing you more than you think. Most freelance fashion designers don’t realize their workflow is inefficient. They just know they’re tired at the end of the day and feel like they never quite catch up on
I wasn’t undercharging. My workflow was undercutting me. It always happened pretty much the same. I’d have a discovery call with a potential client. We would feel we were a match to work together and then they would ask my price. I’d typically break out
The results were more surprising than I expected. I built Tech Pack Wizard to help designers gain back more control of their time. But I wanted to know the exact numbers, not a rough guess. So I decided to do a timed experiment with